How AI Improves Contextual Targeting

Photo by Myriam Jessier on Unsplash

Digital advertising is a multi-billion dollar industry.

Everyday consumers reach for their phones, laptops and tablets to get the latest news. With access to the broad reach of audiences multiplied by the frequency they check their devices, delivering your message to someone’s fingertips is now possible in ways advertisers never dreamed of before. These exciting opportunities provide a seemingly endless supply of content that advertisers can utilize for ad space, but they also bring challenges that could make or break your brand’s reputation.

Photo Credit: Steph Chambers for the Post-Gazette.

We want you to meet Kim Eckel, founder of Footbridge for Families. Footbridge is the very first non-profit organization to go through an AlphaLab cohort. This was made possible by a generous grant from the BNY Mellon Foundation of Southwest Pennsylvania. Footbridge was also the 2020 winner of the BNY Mellon UpPrize Social Impact Challenge . Read on to learn more about Kim and her inspiration for Footbridge!

Q: Please introduce yourself. What is your background? In your own words, what is the mission of your organization, Footbridge for Families?

A: I’m Kim Cauley Eckel, a “boomerang” who grew up in Shaler/Hampton and returned to Point Breeze eight years ago with my husband Ryan to raise our own family, which now consists of three kids and a quarantine-pup! I’ve been blessed with a fulfilling and somewhat eclectic career path that enabled me to pursue degrees at Yale, Oxford, and Boston College and accumulate job experiences ranging from business management consulting to academia to government administration. Footbridge exists so…

Valeria Green & Kim Garrett, Co-Founders of CHELA

Matt Dulac & Joel Perdzock, Co-Founders of Komodo

Aaron Yuan & Christopher Reid, Co-Founders of GIGO Games

AlphaLab’s 22nd Cohort — Now Entirely Virtual!

By Olivia Payne

AlphaLab, IW’s software accelerator, located in East Liberty, has kicked off its 22nd cycle! We have six great companies that will go through a 4-month program where they’ll receive investment, learn from industry experts, get connections to corporates and investors, and ultimately grow their businesses. What makes this year different from all others? The program will be run entirely virtually!

Today is the start of a short blog series. Each week, we’ll introduce you to a new company by way of Q&A with their founder(s).

This week, we’ll start with AlphaLab’s Senior Program Manager, Aaron Tainter. Aaron…

We’re excited to announce AlphaLab Cycle 21, our Fall-Winter 2019 Cohort! We have 8 promising teams that are disrupting markets ranging from personal shopping to clinical trials to the ethereum blockchain. The founders all have strong and relevant backgrounds for the markets they’re going after and they have already found ways to help each other.

Blockchain is growing beyond Finance/Cryptocurrency assets into Gaming, Legal, Government, Real Estate, and Commerce applications. Credible is for businesses and their customers who want access to these new assets without taking on the additional specialized knowledge or risk of owning cryptocurrency. …

What stands out most about this cohort is that each company is tapping into market trends and shifts which create an opportunity. Each of the founders brings domain and functional experience to their teams, and all of the companies have products you can buy or use now. …

By John Bowman

Photo by rawpixel on Unsplash

Customer Success is exactly what it sounds like: making your customers successful with your product. In a company, it…


AlphaLab is a nationally ranked early stage startup accelerator focused on helping founders achieve product-market fit and customer traction.

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